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Brand abuse is an increasingly popular form of cyber crime which includes misleading customers or spreading fake news. The reputation you have so carefully built can be tarnished in seconds. The digital society has caused online visibility to be of great importance for businesses. Therefore, protecting your brand, and your reputation with it, is of the utmost importance. No matter the size of your organisation or the industry you are in.

Guard your brand

Brand abuse can take place in many different ways. Fake social media accounts can be created using your brand name to direct customers to attackers’ web pages that trick them into clicking on links or opening attachments that distribute malware. Copycat accounts will share content like it’s yours, easily spreading fake news and obtaining confidential information from customers. Non-authentic Association is another type of brand abuse, where your organisation is presented as an associate to a fake phishing website, when in fact there is no relationship between your company and theirs.

Know the risks

In general, organisations with a greater online presence are at higher risk of brand abuse. Organisations that have insufficient insight in their actual digital footprint are especially vulnerable to successful hacking attempts. Most organisations respond to cases of brand abuse when the damage to their brand has already been done.

Pro-actively taking care of your online brand may seem like a continuous challenge. Our automated, real-time monitoring will help you protect your organisation.

Read more about protecting your brand in our whitepaper >

%

of paid branded search traffic was hijacked (2013, US).*

%

 of online shoppers unknowingly purchase counterfeit goods.*

%

of people do not look beyond the first page of search engine results.*

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